I buy Clinique, Estee Lauder and whatever Walgreens has.”īarbara Burchjolla, 43, a government employee, said, “I only shop at Marshall Field’s because I normally wear Shiseido and you can’t get it anywhere else. The prices are better and you get a good selection at a large drugstore. If I just need one little thing, I go to a drugstore. If I hear of a special gift-with-purchase, I go to a department store. Joanne Keefe, 52, a secretary, said, “I buy from both department stores and drugstores. If I happened to see something I liked, like foundation or a lipstick, in a store like Cosmetic Center, I would buy it.” I guess they do a good job marketing, and they carry the brands I buy - Lancome, Clinique, Elizabeth Arden. Heidi Hopewell, 30, a financial analyst, said, “I usually shop at department stores like Field’s. Margaret Babicz, 24, a student, said, “I shop in department stores because they carry the brand I like - Lancome.” I love Lipsexxxy because it stays on and comes in great colors.” I use Prescriptives, Ultima II, Noxzema and Basis. If I can get department store brands at off-price stores, I will.
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The ingredients in skin care products at drugstores are the same as you get in department stores, but department stores have better specific colors. Risa Leeds, in her 30s, a management consultant, said, “I buy skin treatment at drugstores and color at department stores. I sometimes buy Clinique from Marshall Field’s, but I never buy from drugstores.”
Sarah Connoly, 27, a student, said, “I buy cosmetics from health food stores like Healthworks, because I only use all natural brands that haven’t been tested on animals, like Rachel Perry. I really like their blue long-wearing mascara.” Rene Castleman, 32, a schoolteacher, said, “I buy my cosmetics from drugstores because I find the same brands much cheaper. “For blacks, the color selection at drugstores is not very good,” she said.
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Red said she never buys makeup because friends who are makeup artists give her MAC products. She heads to stores in Chinatown for moisturizers that contain Chinese herbs. Regana Red, 32, a salesperson, buys Maybelline eye pencils and makeup sponges at drugstores. I don’t like salespeople to tell me I have bad skin. “I go to department stores for their products, but I would rather not spend so much money,” Julian said. For Lancome mascara and MAC lipstick, though, she goes to department stores. She shops at Neiman Marcus for Clarins moisturizer and sunscreen and goes to the MAC store for lipstick and eye shadow.ĭana Julian, a stylist, shops at drugstores, including Thrifty and Rexall, for Maybelline brow liner, liquid eyeliner and Oil of Olay. Otherwise, I would shop drugstores because I like to be left alone.”Īva King, 30, a composer, buys toiletries at drugstores. “I change brands all the time,” Anwar said.
June Anwar, a 23-year-old art director, goes to Rexall and Walgreens for Revlon mascara, lip pencils and “junk,” but buys Shiseido and Lancome moisturizer, foundation and lipstick from department stores. “I make better money now so I’m spoiling myself,” Schenkelberg said.
“I’m never in a department store, anyway.”Ĭathy Schenkelberg, 32, an actress and singer, goes mainly to health food stores for natural lotions and bath salts, buys Botanicals hair and nail care products from beauty salons and gets her lipstick from the MAC store. “The selection at drugstores is adequate,” Lacasse said. Jolynn Lacasse, 31, an office manager, has never bought cosmetics from a department store, shopping instead at Rexall for Revlon mascara and lipstick and for Oil of Olay. Michelle Piper, a 26-year-old who coordinates lighting and trucking for a concert-tour firm, said she buys L’Oreal and Cover Girl lipstick and eye shadow at Thrifty Drugs because “it’s much cheaper.” Plus, because they have to pay salespeople, department stores have to jack up their prices. “I would go there more if the selection was higher-end. WWD sent reporters to Los Angeles, Chicago, Atlanta and Dallas to find out where typical consumers shop for beauty products and why they choose these outlets.Īnne McIntyre, 32, a writer, said she shops at Rexall Drugs and beauty supply stores for sunscreen and Almay moisturizer and at department stores for Chanel lipstick and eye shadow and Clarins and Clinique skin care products. Which of these points of difference are influencing women in their shopping decisions? Still, major differences between the classes of trade, in particular pricing, remain intact. NEW YORK - The line between the prestige and mass beauty markets continues to blur, as drugstores build up their sales staffs and department stores offer more self-service.
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